xpand Destination Management
Resilient Destinations
XDM is a holistic approach towards the orchestration of all economic, touristic, cultural and infrastructural development of a destination.
The relevant regional stakeholders co-operate enthusiastically and aligned to common visions and goals to achieve a sustainable futurability of their destination.
Our Approach
- Vision: To lead people, organisations and destinations into dignity and destiny
- Mission: Transformed people transform destinations. XDM is an aligning guide on the road towards a “resilient destination”
- Core process: robust moderation of all involved stakeholders in an orchestrated strategy development process
- Paradigms: Agile – Cross-discipliary – Courageous – Cross-generational – Unique – Cutting-edge creativity – Trustworthy
- XDM-Mapping: Delivering a unique profile within a comprehensive framework
- Performance drivers: Focus on 10 unique products & services
Strategy Mapping Framework
Stakeholders | Corporate – Politics – Administration – Citizens – Visitors |
Image | Positioning – Branding – Marketing – Communication – Stakeholder integration |
Population | Identity – Values – Ethnicity – Workforce & Income – Cluster structure |
Economy | Portfolio – Target & Growth Drivers – Industry – Agriculture & Produce – Services |
Tourism | History – Attractions & Events – Accommodation – Food & Cuisine – Leisure |
Culture |
Science – Media – Arts – Health – Wellbeing |
Urban | Infrastructure – Mobility – Sustainability & Futurability – Architecture – Energy |
Investment | Finance & Banking – Economy – Funding – Private investment – Partnerships |
Education | Cradle-to-grave – Workforce Development – Values – Youth – Sports |
Products and Services
Team of Teams
XDM Core Team
- Manfred Schweigkofler
- Norbert Bargmann
- Jürgen Kast
- Petra Hambürger
- Terry Moeller
- Michael Klöfkorn
XDM Young Professionals & Media Team
- David Hüger
- Martin Roth
- Stephan Hüger
XDM Innovative Technology Network
- AVS Audio Visual Systems / Tel Aviv
- Durst Sebring Revolution / New York
- GioForma / Milano
- Spherea 3D / Bolzano
XDM Scientific Network
- Prof. Kurt Luger / Salzburg
- Prof. Oswin Maurer / Bolzano
- Prof. Harald Pechlaner / Bolzano & Ingolstadt
References
- 700+ artistic & touristic events
- Decades of experience in creation and direction of EXPO concepts (Hannover, Milano, Dubai), international festivals, trade fairs etc.
- Various projects & artistic productions in Europe & beyond (Helsinki, Philadelphia, Prag, Bratislava, Ljubljana, Neapel, Palermo, Sevilla, Bergen, Dortmund, Hannover etc.)
- Museum of mountain photography (opening 2018)
- Long term guidance of innovative brand development projects in South Tyrol
- Consulting & implementation projects in regional and national context